The Branding Edit is a boutique brand storytelling consultancy that specializes in helping passionate entrepreneurs refine their brand, expand their presence online & off, and connect on a deeper level with their audience.


“What makes you unique, makes you successful.”

William Arruda


Who We Serve

Our clients are creative souls, who are equally as passionate and ambitious about making a larger impact through the work that they do as they are about building abundance. Be it a solopreneur or small business - our clients' brands are a reflection of who they are and they continue to invest in themselves and their businesses. They are purpose-driven and believe in the power of connection and storytelling. They understand that the way they connect with their audience will influence the growth and sustainability of their businesses. However, they are juggling multiple roles and wearing many hats and have come to a point where direction and focus are now more critical than ever. Or, they could be launching a new product, or entire new business which requires overall brand direction and long game strategy. That is where The Branding Edit comes in.


Who We Are

We are three (unlikely) BFFs whose bond originally formed over tapas, a bottle of wine and a long, passionate conversation about our businesses. (You know, the same way all meaningful relationships are formed ... food + wine + heart-to-heart chats).

Shortly into our friendship, we discovered that when our powers combine, creative m a g i c happens. Our natural strengths, individual passions, and areas of expertise complement each other's beautifully. The Universe served up opportunities to co-create together again and again. And, over time we found ourselves referring each other out for different services that fell under personal brand development. Then, one day (in the not so distant past) it finally hit us! Why aren’t we combining & offering our services under one umbrella?

So here we are. Together as one unit. Cheering each other on and ready to cheer you on too. We believe in collaboration, lifting each other up, and applying intention & attention to everything we do. Oh, yeah, and having fun too.


“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Seth Godin


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