Denise Duffield-Thomas, Money Mindset Coach

Photo by Brittanny Taylor

Photo by Brittanny Taylor

VISION & OBJECTIVE

1) To say 'thank you' to Denise's current audience, and 2) welcome warm leads into the Lucky B Community with a series of two-hour events taking place in four cities across the US during the month of October 2017: Los Angeles, Miami, New York City & Dallas. Plus, two full-day VIP experiences to follow the two-hour evening events in Los Angeles & New York City. The vision was simple, Denise would deliver her talk, followed by a Q&A period, then invite guests to join the Money Bootcamp Online Course. The intention was to create a premium experience, while keeping things simple and straightforward, not overly produced — the series was designed to be easily replicable across all four cities. Each VIP experience was held in a premium hotel ballroom large enough to accommodate up to 40 people.

Photo by Patsy Culp

Photo by Patsy Culp

THE SPACE

Each Main Event venue was thoughtfully chosen to represent the elements of the Denise DT brand; a clean, modern esthetic, natural light & bohemian chic elements, wherever possible. Though each of the Main Event spaces were quite different from each other, we incorporated a touch of the Denise DT brand in each space, using flowers on stage, pop-up banners, a branded photo backdrop, and coordinated branded tunics for the event staff to stand out from the crowd.

Photo by Brittanny Taylor

Photo by Brittanny Taylor

What She Got:

EVENT STRATEGY
EVENT MARKETING
EVENT PRODUCTION

Photo by Brittanny Taylor

Photo by Brittanny Taylor

Why DENISE reached out

When we first heard from Denise & Mark Duffield-Thomas, they were in the early stages of planning Denise’s Money Mindset US Tour. Being that they were based in Australia, it was important to them to find a US-based event partner with an organized and professional team that could put their minds at ease. Since Denise had virtually built her brand online with over 40,000 followers, it was important that we create an easily recognizable look and feel that matched her online presence and could be easily replicable across 6 different venues in 4 different cities.

THIS IS HOW WORKING TOGETHER MADE DENISE FEEL

They made everything so easy and every detail was thoughtfully touched with a hint of the DDT brand! Each venue across our US tour was tailored perfectly. From the introductory music played, to the on-brand outfits worn by the day-of event teams, to the overall décor and environment that was created; I felt like my community had the opportunity to really connect to the brand on a whole new level. As the host of the tour, I was able to really focus on being on stage, secure that each event would run seamlessly with Patsy and her team by my side!

THE RESULTS