Tough Love Tuesday | Get Over It and Just Launch


If your first reaction to this post was "whoa, did she just call me out?" Yes, I sure did.

First things first, let me introduce this series. If you followed my blog over at, you know Tough Love Tuesday first lived over there. The Branding Edit blog is now its new home. If you're unfamiliar with this series, this is my place to give you a bit of motivation, in my own unique way. I'm not here for excuses, and I'm tired of people not acting on the thing that they are meant to do. Think of this series as you sitting across from me and you need a (tough) loving kick in the ass, which I'm more than happy to give you. I know you are made for more (sorry Rachel Hollis for stealing your thing) and I want to see you succeed.

I'm pretty surprised that I haven't written this article by now, but I appreciate that I'm talking about it now for my first TLT on the TBE blog for this month’s theme of Confidence. More often than not, when we first speak with people, they tell us how they want to start their dream business/project/service, and then they tell us many reasons why it never happened and how it's not going to happen. Here are three (of numerous) excuses why you are holding yourself back from starting.

You're Scared

It's scary to launch your own thing! That's understandable, and I will never discount that fear. But what is more frightening? Not starting or knowing you never tried? I'm sure we've seen the stats. 20% of small businesses fail in their first year, and 50% of small businesses fail after five years in business. "What if I fail?" soon turns into "what if I succeed?" "If I try, then it won't work out but if it does work out and I can't keep up with it, and I'll end up disappointing everyone!" Guys, that kind of thinking is exhausting. I get it. Starting is scary, especially if it's something you've never done before.

How to combat the big bad scaries: It must be divine intervention that has me watching this interview of Patrice Washington on Women of Impact as I'm writing this because she just said "we all make up a story anyway so why not choose one that empowers you than one that leaves you crippled in fear?" Try to choose more gratifying thoughts. Instead of talking yourself out of starting because of fear, describe to yourself all the people you will be able to help with your service. And if you do fail, so what? You tried, and that is more than other people can say. Dust yourself off and try again.

You're Lazy

Another big reason why people don't start is that they're lazy. I say this as someone who is inherently lazy. I would much rather watch YouTube all day every day than anything else. Since I know I rather do nothing; I have to be mindful of my actions. Here is a real-life example. I wanted to launch my lifestyle blog,, for a long time; so long that I received an email for my yearly domain renewal before I even touched it. Some more months passed. Then I got the opportunity to do a sponsored post with a brand that was supposed to go on my new blog, but I STILL HAVEN'T LAUNCHED. It took a year and a half of nothing to finally launching because I had an obligation forcing me to do it. If I didn't have that sponsored post, who knows if I would have started.

How to combat the laziness: Find something or someone to hold you accountable. It may be a business bestie, or a mentor who you can bounce your ideas off of that can help you make a plan to set those ideas into action. It could be putting $5 in a jar that you have to give your partner for every day you don't work on your project. It could also be sitting down and having a hard talk with yourself and telling yourself that you have to put the work in. And, if you find yourself being difficult, you can say to yourself that you will get a reward for a finished job well done.


Not that OPP (I feel like I am severely aging myself with that reference) but Other People's Perceptions. We care so deeply about what other people are thinking about us. Even if you are not actively looking for it, you're going to hear outside perceptions on how you're doing. Recently I was told I'm doing so well and that I am making so much money. That's a great outside perception to have cast upon me. I'll take it. Others aren't so kind. "Who do they think they are for starting their own business?" "They're not smart enough. They didn't even go to college." "No one is going to pay for that." Those words can seep into our brains, and we can start to believe it.

How to combat outside opinions: Remember that the number one opinion that matters is your own. A tip I want to say Gretchen Rubin wrote in one of her books is to take a tiny one-inch by one-inch piece of paper and write down the names of the people whose opinion truly matters to you. You will have to be very intentional because clearly, you can only fit so many names. This exercise will help you think about whose opinions you let seep in too deeply. You love grandma a ton, but she's never launched her own business before, so her thoughts don't hold much weight. Make a list of your trusted advisors when it comes to your business, and when they have feedback on how you can improve, take it. If they're not on the list, take it with a grain of salt.

I shared one of my excuses for not starting (I'm watching YouTube right now as I write this post). Share some of your excuses in the comments, and let's see if we can flip it around, and get you ready to launch with confidence!