Tip Thursday | How To Confidently Choose The Best Social Media Platforms For Your Business


It's so easy to get overwhelmed with all the things we could possibly say or share on the multitude of social media platforms we have available to us. 

Here is a quick exercise to help you get clear on your content categories and feel confident when it comes time to posting: 


Take stock of the platforms you're currently using. Then, ask yourself, what is your desired use for each platform.

To build brand awareness?

To connect more deeply with your audience?

To learn what your customers want? 

To promote a product or service?


Think about your personal mission, and what makes you uniquely qualified for the work that you do? Who is your ideal audience? What do they need? What do they want to learn? What do they struggle with or wonder? What do they find interesting? Ask yourself, would my ideal audience find this helpful? Does this empower them in some way? Is this diminishing a fear? Check out our Craft Your Ideal Audience workbook to create your ideal client profile.


Think about what you are best at doing. What do you love to do? Are you good at connecting with people on video? Does writing come naturally to you? Choose a medium that feels fun and exciting to you and put your energy on that. People can tell if you're not comfortable in certain communications. You hate your voice, but you're trying to do Instagram Lives every week. Maybe using Facebook posts are better suited for you. Maybe you hate writing, but you take captivating photos on your phone. Instagram could be the platform for you.

Here is a cheat sheet of the top five social media platforms:

Facebook is a mix of everything. Photos to short or long-form text to videos. Facebook prioritizes video so you will get the most traction from native videos and going live. Facebook’s algorithm does not like anything driving traffic away from the site, so posting links to your website won’t get you many hits

Instagram is owned by Facebook so they also prioritize video content over photo posts. Instagram Stories, IG Live, and IGTV do better than video and photo posts on the feed.

Twitter is great for community building and sharing links to other content living elsewhere on the internet. You can have one on one conversations there with customers as well as jump in on convos happening amongst others.

LinkedIn is perfect for B2B connections and longer-form written content. 

Pinterest is great for getting traffic to your website. Photos in the 2:3 ratio perform the best.

Check out our ideal audience worksheet and let us know what platforms you think if best for you and your business!