The Four Tenets of a Successful Instagram Post
I was in yin yoga last week, and my instructor mentioned having intention, attention, and connection in your practice. It reminded me of what Patsy and I used to talk about in The Insta Edit workshops. Instagram isn’t a hard game to play. You just need to understand the intentions of why you're posting and pay attention to what content you’re putting out there. The connection piece is such an important component. You want to relate to your audience. I’m adding in a fourth tenet, which is action. You want a call to action to receive engagement on your post.
We always ask our clients what their end goal is for Instagram. It could be to promote brand awareness. For some, it’s to increase sales or website traffic. Or you could want to build a loyal customer base. Sit down and think of what your goals are so you can build an Instagram strategy and create content that makes sense. You could be saying to yourself “I want to do all of those things” but focusing on one or two at the max will help streamline your message and not confuse your audience.
Now it’s time to start creating the content. Hopefully, you’ve created your ideal client profile, so you know the type of content they want to see. If you haven’t, start here. What kind of content do you like to see on your timeline? Your ideal client would probably like to see the same thing. If you love seeing bright and airy photos of lattes and laptops, but you’ve been posting pictures of your lunch, there is a disconnect. If you can't create the images you want to post yourself, hire a branding photographer to help you create the content you want to share.
Ask yourself these questions: 1) is it interesting? 2) does it look good? 3) does it fit your brand criteria? If you can answer yes to all three questions, go ahead and post. If not, pass on posting.
Are you telling a story in your post? Are you offering value for your audience? People want a human connection when they’re following a brand. Especially if you own a store or are selling a product – if someone follows your account, they know you’re selling something, so you don’t have to continually push a sale in every post. Share a personal story of why you created this product or why you picked out these specific items to sell in your shop. Talk about the lessons you’ve learned along the way in your business. Give your expert advice in your captions. People need a reason to follow you beyond the beautiful photos so give them something to connect to.
Every successful post should end with a call to action. Engagement is what makes Instagram go round so ask your audience to leave a comment. After you share a story, ask them if it resonates with them or to share a similar story. If you want them to visit your website, ask them to click the link in your bio. Tell them to check out the behind the scenes of your day in your Instagram Stories. If you connected with your audience (see the last section), you would have already set yourself up to end with a strong call to action that will inspire people to comment and engage.
Now, I would be lying if I said that Instagram is not frustrating at times, but I wanted to leave you with some advice that will hopefully take the pressure off that I learned from the Woke and Wired podcast. Instagram has neutral energy. Everything you feel about it is what you get out of it. So, if you're stressed about what to post and feel like you don't get the amount of engagement you think you should have, that's what you're going to receive. On the other hand, try thinking of Instagram as an excellent tool to share your message, and as a place to build a relationship with your audience. Using the tenets I listed above will help you have a better experience using Instagram for your brand and help you create a better connection with your audience.
Here are some examples of people who use these ideas to create engaging Instagram posts.
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Five years ago I desperately wanted to stop designing wedding invitations...⠀ ⠀ Three years ago I desperately wanted to stop making logos and websites...⠀ ⠀ One year ago I desperately wanted to introduce all the woo, magic, mindset, and taboo $#!t into my business...⠀ ⠀ Six months ago I led the most magical mindset retreat in the desert...⠀ ⠀ Two months ago I went ALL IN with intuition, mindset, spirituality, NLP... like ALL in.⠀ ⠀ One month ago my entire next year clicked into place...⠀ ⠀ One month ago a client asked me about something and I thought “that would be an awesome workshop!”⠀ ⠀ In only 4 days I welcomed over 70 badass spiritual (or simply woo-curious) students into Transformational Journaling, a Masterclass teaching all about connecting with your intuition, connecting with your guides, empowering your life, and is mystically magical AF.⠀ ⠀ A Masterclass I recorded in a place (Joshua Tree) that activated me last year to step the EFF UP and feel the fear and do it anyways.⠀ ⠀ A place where a year ago I connected with my guides like never before and saw them when I returned to the city and my gifts blossomed.⠀ ⠀ When I moved away from what I didn’t want to do and moved into what I did...⠀ ⠀ ...releasing the obsession of finding my “purpose” and went after my curiosities...⠀ ⠀ ...doing the deep inner work of healing past stories, traumas, emotions, beliefs...⠀ ⠀ ...following where I was guided to learn the best modalities and methods to activate state of empowerment and dismantle the illusion of disempowerment...⠀ ⠀ Everything expanded.⠀ ⠀ Everything continues to expand.⠀ ⠀ It is all or nothing.⠀ ⠀ I choose it all.⠀ ⠀ What do you choose?⠀ ⠀ Pic by @briannabroyles #glitterguide #theeverydaygirl #iamtheeverygirl #darlingdaily #momentsofchic #societygal #beingboss #createcultivate #thegramgang #journaling #dreamersanddoers #savvybusinessowner #creativebiz #creativewomen #makeyousmilestyle #moneymakingmaven #thegramgang #insta180 #womeninbiz #smallbizsquad #creativechics #femtrepreneur #girlbosslife #herestothecreatives #lessworkmorelife #bizbabe #shepreneur #profitplanner #youbelong #altsummit
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It’s appropriate that I am where I am today - waking up in Laguna Beach, getting ready to spend the better part of the next two weeks mastermind-ing and traveling with people I’ve considered business mentors for years, fully living a life I love. You see, it was two years ago this week that everything in my life - and business - changed forever. Two years ago this week, I got a panicky call from my mom letting me know that my she was with my dad at the ER. Dad had hurt his back at work and it had gotten worse and worse - he could barely walk. Fast forward 4 months, weeks in the hospital, and a dangerous spinal cord surgery later and there I was again, on the receiving end of another panicky phone call. This time it was from my sweet baby brother letting me know that dad wasn’t breathing, they were doing CPR, asking me to get home as fast as I could. My dad died that summer. He was 55 years old. Those months changed my life forever. I saw what my life would be like if I didn’t get serious about changing everything - my actions, my beliefs, my habits. I saw that my addiction to my work would leave me missing out on the moments of life that matter most. I saw how regret looked and sounded and felt as my father discussed his life in those final months. I felt the guilt of having the final moments I spent with dad before his death being moments spent on my laptop — working. I felt the guilt of not calling or visiting because I was too busy. I experienced the pain and grief of a traumatic death, of getting that heart-wrenching phone call, seeing my father dead in our family home. The weeks and weeks of grieving and pain and guilt and regret. The flashbacks. The therapy. And I took all of that and learned. And grew. And realized that I had the power to do something better. To live my life in a new way. To live free of regret and to eliminate guilt. That I had a choice. That I was in charge. Not only of how I reacted to what occurred in my life but in charge of what happened in my life. And that brings me to where I am today. Grateful. Thankful. Better.
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BE HONEST - what does success look like to you? 🤔 Not to that motivational speaker whose books you read, not the blogger sharing how they made a million dollars, not the people you went to grad school with... what does it look like to YOU? • This is something I’ve had to be honest with myself about recently, as I think about the next steps for This Renegade Love. What I always thought I wanted - to become a big blogger with a massive following and make all my money from brand partnerships - is actually not what I want at all. That was someone else’s journey that was sold to me; that was the dream of what it meant to be ‘successful’ in this industry. 🤷🏼♀️ • But what I’ve realized (mostly through deep chats with my biz coach @zoepaliare) is that what’s important to me is community and bringing people together. Being able to make a living off of doing something I love, even if it never brings in multiple six figures. Being able to shut off and spend time with my family and friends and ENJOY life rather than hustle for more, more, more. • Maybe success to you is a steady 9-to-5 job that lets you go home to your family at night. Maybe it’s being recognized with an award or nailing a big speaking engagement. Maybe it’s staying at home to raise your kids into awesome human beings. And maybe it’s to grow a huge-ass company that makes millions of dollars. 🌟 • Whatever it is, figure out what path will make YOU happy. Don’t worry about what anyone else is doing. Do you. Smile more. Enjoy the journey. 😊