A few weekends ago, I hosted Accelebrate Live, an all-day, hands-on workshop designed to help business owners accelerate & celebrate their next event idea into action.
You see, events are incubators for connection, not to mention, one of the most efficient ways to deepen your brand message. By giving people the opportunity to experience you in real life, you’ll exponentially build trust with your ideal clients —and build community in the process.
One of the things we sincerely emphasize here at TBE is the importance of brand cohesion, across all channels.
Our definition of a brand is:
“The collective sum of all the interactions that someone has with your business.”
Experiencing a consistent brand message across all touchpoints — from your website, to your social media presence, to your business cards, to your printed marketing materials, to your physical presence during in-person interactions — only deepens trust with your audience.
Why is trust essential when it comes to building a business? People buy from people they know, like, and trust. Trust builds relationships, and relationships build results, which translate into glowing client reviews, word-of-mouth referrals, and ultimately, more, happy, (ideal) paying customers.
Entrepreneur, author, speaker & world-renowned marketer, Gary Vaynerchuk, says, “there is no better marketing than word-of-mouth marketing.”
And, Steve Sims, the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest, says, “get the right people to say the right things about you. That’s marketing in a nutshell.”
Makes sense right?
The power of face-to-face connections helps to create that coveted “word of mouth machine!”
Here are a few more reasons to consider adding a bit more intention and attention to your in-real-life (IRL) branded experiences:
Our brains are consistently looking for evidence of familiarity and consistency. When you create an opportunity for your audience to engage with you online and in-person, the relationships you form will be stronger and last longer than ever before.
Simon Sinek says, “People don’t buy what you do; they buy why you do it.” Creating an in-person connection gives people the opportunity to connect with you, your core values, and what you stand for.
Creating something memorable and interactive shapes attendees’ perceptions of your company.
Depending what you create; be it a presentation of high-quality speakers, intentional networking opportunities, or personalized introductions, you position yourself as a connector and a valuable resource —which, again, deepens trust.
Want to learn more about how you can put these concepts into practice for your brand? Consider joining us for the Craft Your Brand Workshop happening next Tuesday, May 22, 2018, from 10a-4p at Rooms&Works, here in Providence. Details can be found here.