Some people call it a blog or posting schedule, some call it an editorial calendar. Whatever you choose to call it, you need one if you want to maintain a blog or social media presence.
1. Create Series
Series do two things. They help you know what to post on what day and they help the viewer know what to expect from you. A few years ago on my personal blog I chose to post Photo Stories on Mondays and Wednesday, Tip Tuesdays on Tuesdays (obviously), #tbt on Thursdays, and The Week in iPhone Photos on Fridays and a monthly roundup on the last day of the month. On The Lady Project Blog which I am the editor in chief, we have monthly themes for our writers and readers know what to expect for the whole month. I introduce the new theme at the beginning of the month and give a wrap of the theme at the end. Planning out what you will post will take a huge weight off your shoulders.
You can do the same this for social media. For the past year and a half, I have been posting a photo of my photography of people and then a moment of my life. Alternating those two elements helps me know what to post. Using a service like HootSuite can help you plan out what to post on Twitter and Facebook and you can schedule your posts ahead of time.
2. Get Organized
The way I managed to blog every weekday was to put my schedule on Google Calendar. Seeing it next to all my other appointments and responsibilities made posting on the blog just as important as everything else. Since I have multiple responsibilities and all of them came with a separate Gmail account, I signed into them all in Calendar on my Mac so I see everything I need to do in color coordinated fashion.
Google Docs is also a great way of scheduling out your posts. You can make a content calendar in a spreadsheet with the date, photo, and caption you want to post. So when it's time to upload, you don't have to worry!
If you prefer pen and paper, get a monthly calendar or a weekly planner and write down what you want to post on what day. I love bullet journaling so that is the best way for me to stay organized on paper.
3. Be Consistent
You don't have to post every single day to have a popular blog. You can post once a week and still have a following. Just be sure to post the same day every week so your followers know when to expect you. If you post on Mondays and Thursdays, make that clear. YouTubers are the best at this. At the end of every video, they say "I post videos every _____ and _____!" We know when a new video will be coming so the viewers aren't left wondering when they will see their favorite YouTubers next video. Adopt this practice on your blog.
4. Don't Stress!
If you're blanking and feel like you don't have anything to post, then don't post anything! I would rather you take a break and regroup than to post content you are not happy with. Years ago I personally was determined to post on my blog every single weekday until the end of the year so I did. It was a struggle some days (those were the days when I didn't plan out what to post on my calendar). If you need to take a few days or a week off to think and recharge, do it. Take time to think of meaningful content you want to share with your followers and set aside time to create it so you are prepared to come back better than you were before!