When we first sat down with Kathy & David Gomez of Red DWG Library, they were seeking momentum. They had recently completed a gorgeous renovation in a historic mill building in Pawtucket and opened their doors to entrepreneurs and small business owners who are seeking an inspiring CoWorking space to build their businesses from. The challenge: how do we get more people in the door? They’d created a beautiful in-person experience — unlike anything we had experienced — but their imagery and online presence didn’t match their physical brand, their gracious hospitality, and the gorgeous, inspiring environment. That’s where The Branding Edit came in; it was time to upgrade their brand imagery to match the physical environment. So we got to work clarifying RDL’s ideal client, brand words, and feelings they wanted fellow entrepreneurs to experience when interacting with their brand.
Ideal Client: Entrepreneurs, Start-ups, Creatives, Connectors; a go-getter who wants to succeed and help others along the way, with unconditional humility; someone who is dedicated to their craft.
Brand Words: CREATIVITY, CONCIERGE, COMMUNITY, SOPHISTICATED, EXCELLENCE
Feelings: WARM & WELCOME, LUXURIOUS, PROFESSIONAL
Tell us. What do you think?
When all channels are consistent and cohesive, the physical effort of getting people in the door drastically decreases, and the interest increases. It doesn’t have to be so hard. If you find yourself working extra hard in one area, perhaps your branding is in need of refinement? Drop us a note by clicking here.