#brandingdoneright | The Ordinary


There are so many companies with awesome branding and we want to highlight some of our favorites on the blog. Today I’m starting off with The Ordinary, a DECIEM skincare brand. 

From their website:

The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is ‘Clinical formulations with integrity’. 

Background on The Ordinary

The products are insanely cheap (everything is under $20 and most products are under $10) because they don’t do any marketing so they can keep the cost low, which in turn made The Ordinary viral in the beauty community. The products are often sold out on sephora.com. I bought the products from Beautylish which upped the brand experience by sending out a booklet for each product telling the customer how to use it and what to use it with. There cherry on top were the stickers to put on the product so you know when to use it and what to use/ not use it with.


What I like

Everything about The Ordinary is very simple. My package came wrapped in white paper with a black grid and the products were housed in a brown paper bag inside. The paperwork was held together with black and white twine. I liked the simplicity of it all since other beauty brands can take packaging to the extreme, especially for PR packages. Many beauty bloggers and influencers have complained about the excessive packaging being sent with their products because it creates a ton of waste. One brand sent out products in a fake mini fridge. Now that is what I call excessive.

The booklets and stickers were such a nice touch. I tend to not read the ingredients on beauty products (I know how bad that is!) but the information is laid out so simply from their website to the information sent with the products, I feel like I can totally understand what each ingredient will do for my skin. And in case you're looking for new skincare to try, after one use of three of the products, my skin feels amazing! I definitely recommend trying out The Ordinary.

This post is not sponsored. I bought every product with my own money.


Your package comes with stickers to put on the product so you know when to use it, how often, and what to not use it with.


Beautylish sends a booklet with each product with information on how to use it, precautions, and how to build a regime with other The Ordinary prodcuts.